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Mascara Roundup: 8 Formula Reviews

Photo: Vogue UK

At any given moment, there are at least ten different tubes of mascaras bouncing around my makeup drawer. There always have been, and I estimate that there always will be. My mascara collection most likely started on my quest to find the perfect formula — and remains to this date because, as we have all probably discovered, there is no one-size-fits-all mascara. Some days we want bold, inky-black lashes for days, and other times we crave naturally pretty. Check out my completely honest review of 8 of my tried and true blends — from brushes to formulas to the advertising’s promises, I’ll let you in on which products deliver and which to skip.

1. Maybelline Mega Plush Volum’ Express in Very Black
What Sets It Apart: With “40% less harsh waxes” making up its formula, you won’t get that clumpy, crunchy look — no matter how many coats you pile on.
When To Use It: This mascara has become my new daily.
Pros: The lightweight feel really is noticable. You forget how great your natural lashes feel when they are being weighed down by gloppy mascara. This one gives you all the color, volume, and length you could ask for without the mascara being obvious.
Cons: Even when I think I’ve taken all my mascara off at night, sometimes I wake up with dry, irritated eyes — the sign that I missed some. I don’t know if this is because it leaves behind some sort of invisible residue, or just because the formula is naturally water-resistant, so you have to pay more attention to its removal.

2. Flirt! Big Flirt Thickening Mascara in Violet Vixen
What Sets It Apart: Enriched with lash-grabbing fibers, this mascara is supposed to fan out your lashes with minimal effort. Because I tested it out in a color, I was hoping for a total colored-falsies effect, which I didn’t get because of the pigment saturation.
When To Use It: I picked up this mascara specifically for the color, and I use it as a topcoat over any regular black mascara for a subtle pop of color.
Pros: A few strokes of this on the tips of your lashes, and you’ve got a flirty style. When it catches the light, the unexpected flash of color is really striking.
Cons: The color is not strong enough on its own, so if you really wanted to coat your lashes in violet, you would have to go to town with the applications.

3. Rimmel London Volume Flash ScandalEyes in Black
What Sets It Apart: “No lash can escape!” boasts the tube. A jumbo brush makes sure that each little tiny lash is swept up into a fan of inky-coated falsie-esque lashes, minus the clumps.
When To Use It: You can easily make this your everyday mascara without looking like a drag queen (I did!) — just go lightly. Otherwise, save it for your most dramatic moments.
Pros: This mascara washes off in a flash! You don’t even need makeup remover to get it off, it will melt away immediately in the shower.
Cons: This mascara washes off in a flash! If you get caught in the rain or at a Nicholas Sparks movie, you will be instantly mascara-free. Still, there is a waterproof version if you love it. Also, when you start a new tube, tread lightly to avoid over-coating your lashes (if you believe in such a thing.)

4. LUSH Eyes Right
What Sets It Apart: Most traditional mascaras contain at least 5 preservatives to keep it fresh. This vegan version from LUSH contains only one — the bare minimum to keep it fresh until you use it up. It also contains “fresh wheatgrass to condition your lashes,” so instead of damaging your delicate lashes, you’re helping them out! (Plus, this formula now comes in a range of colors, all of which are to die for.)
When To Use It: Use this formula when you want your most natural look. It’s truly buildable, so an extra coat takes it from natural to stunning.
Pros: It’s not 100% waterproof so it washes off eaily, but it survived 95 degree temperatures with 90% humidity at the gym. Another perk: most mascaras have more packaging and less actual product — this one has 5g of mascara in a tiny case: more bang for your buck and less waste.
Cons: The brush is tiny and the eye-dropper top makes it difficult to wield, especially with your non-dominant hand.

5. Covergirl LashBlast Volume in Black Brown
What Sets It Apart: The rubber bristle brush grabs the tiniest of lashes, drawing them all upward and combing through them to avoid clumping. The black brown shade is less harsh than traditional black, so it gives you the color definition while looking a little more natural.
When To Use It: This one is great for layering, so you can wear a light coat all day and kick it up when you’re heading out at night. I found that this one works best with the Flirt! color topcoat, as well.
Pros: Definitely great on the volume, no doubt about it.
Cons: It’s purely volume, not so spectacular on the length. If you need lengthening and volume, look elsewhere.

6. Tarte Lights, Camera, Lashes! 4-in-1 Mascara in Black
What Sets It Apart: It does 4 things: lengthens, curls, volumizes, and conditions your lashes. Clinical trials say it increases lash volume by 330%.
When To Use It: Always, for everything. It’s great.
Pros: The most noticable feature is how it curls my lashes. I never use a lash curler, so I appreciate that this wand makes it look like I do.
Cons: After having a tube for maybe 2 months, this one started going flaky on me. Either I got an old one, or the shelf life’s not so great.

7. mark. Lash All You Want High Volume Mascara in Black
What Sets It Apart: No flaking, no clumping, all lashes. It’s supposed to add 20x the volume. I’m not measuring, but that sounds about right.
When To Use It: This one is great for daily use. I find it difficult to add on extra coats after the first has dried, so it’s probably not best for kicking up your look at night.
Pros: It stays on forever. For. Ever. Foooooorrrrreeeeevvveerrrr.
Cons: My usual complaint about it sticking around into the next morning –even after diligent scrubbing with heavy-duty makeup remover — definitely applies here. Just take the extra time to cleanse: it’s worth it!

8. Dolce & Gabbana The Mascara: Volumized Lashes in Dahlia 3 (Deep Violet/Wine)
What Sets It Apart: I was so excited to try out this shade because 1) Dolce & Gabbana and 2) wine colored lashes? Who am I, Gwyneth Paltrow? Too much luxe to handle! What I really found is that this mascara is the worst I have ever used.
When To Use It: Never. Seriously, ladies: save your money.
Pros: The color’s still really pretty. But leave it on the brush. Buy the shade in a nail polish.
Cons: Everything else. When I applied this mascara, it made my lashes look shorter and stumpier than before. No thank you.

So, what do you think? Which mascara is YOUR favorite? Let me know about it here — and I’ll certainly add it to my growing makeup drawer!

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About Kristine Kowalski

Editor-in-Chief Kristine is 25 and lives with her parents in the fabulously tan New Jersey. She writes all about teen celeb fashion and beauty as the Web Editor of TwistMagazine.com. She has previously worked fashion and accessories at Lifestyle Mirror, the beauty closets of Marie Claire and Seventeen, and wrote about celebrity babies as HollyBaby Editor of HollywoodLife.com. Clinton Kelly told her she looked fabulous - twice. When not quoting Tolstoy or catching up on her Twitter feed, she can be found watching iCarly or perusing the clearance racks at Bloomingdales.

One comment on “Mascara Roundup: 8 Formula Reviews

  1. […] Mascara Roundup: 8 Formula Reviews (thecollaboreight.com) […]

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