Pink tractor-driving fashionistas, unite! Wait, there are a lot of those? (Or any?) Even if you’re not a glam farmer, you may find yourself wanting to sport the logo of Norway’s cleverest fashion line. Because don’t you love it when fashion has a sense of humor? “Moods of Norway has been doing the hibbedy-dibbedy on the fashion dance floor since 2003, and our main goal is to make happy clothes for happy people around the world!” claims the brand’s woefully under-developed Pinterest page. You’re in love with them already, aren’t you? And I haven’t even gotten to the awesome clothes.
As a know-nothing American tourist, I really don’t understand the tractor reference. Is it like the Abercrombie moose or Hollister seagull? I don’t know — but I’m kind of obsessed with it. The brand carries tons clothes of tractor-related tag lines on them, like “Norwegian Starlets Drive Pink Tractors.” That’s the kind of sweatshirt I’d like to wear stateside, leaving the Yankees scratching their heads as I participate in the Norwegian inside joke. Other, simpler clothing has a tiny tractor embroidered somewhere on it, so you get the kitsch of the branding without it overwhelming your style.
The style of clothing is generally more upscale than the playful message tees and sequin-bedazzled sweats. Proof is in the carefully detailed dresses and sportswear. If bicycling is your preferred mode of transportation (winning out over driving pink tractors!), you’re going to flip over this strawberry hued bike print dress. This tie-collar silk number is equal parts Alexa Chung charming and grown-up city style. The line’s menswear and womenswear are both sporty and colorful — a refreshing combination that always works for me.
Last year, Moods of Norway opened up shop in New York City — you can check them out at 75 Greene Street if you want to experience this playful brand’s U.S. branch. If you’re not in the area, catch up on the company’s zany blogs for all the fun atmosphere of the brand. (Honestly — how amazing do these clothes look against the gorgeous scenery of Norway?!)