As a superstar actress and former CoverGirl brand ambassador, it’s pretty obvious that Drew Barrymore has makeup all figured out. She always looks stunning, has impressed on more than her fair share of red carpets, and has graced the cover of practically every magazine cover out there at least once. Now, she’s bringing her highly coveted style out in the form of Flower, own beauty brand. The best part is — it’s so much more affordable than you think!
Drew’s philosophy behind her new line is “luxury at mass.” Available exclusively at Walmart and walmart.com, the Flower product line has prices I can really get behind. The most expensive pieces in the line are $13.98, which would amount to about half a tube of lip gloss at a department store counter. Most pieces stay in the $6-$10 range, so you can try them out without making a major investment.
Flower strikes the all-important balance of being on-trend when you want it and classic when you need it. For example, you don’t want to get trendy with your foundation and concealer, but you can always have a little fun with your eyeshadow and nail polish! The 16 debut nail polish shades represent the line best, as they consist mostly of classic reds and pinks but also have fun with trendy pastels.
I’m very impressed with how expansive the line is, right out the gate. Most collections smart small and gain momentum as they gain popularity, but Flower is showing us that they’re a complete brand. The line currently includes foundations, blushes, BB cream, bronzers, concealers, eyeshadows, three (!) unique mascaras, nail polishes, lipsticks, glosses, tinted moisturizer, loose powder, liquid and pencil eyeliners and more!
Never one to sign her name away blindly to a project, Drew actually was in the beauty labs herself as an active part of the line’s creation and development. All the products in her line are custom-blended for Flower, the same way luxury brands are. All the cosmetics are infused with a unique blend of botanicals — hence “flower,” — which calm and soften your skin as you wear them. Most importantly, the brand does not test on animals, so you don’t have to look beautiful at the expense of any furry friends!
Bonus: my boss met Drew at her makeup’s brand launch, and cannot stop singing her praises. She’s sweet, genuine, and completely down to earth. Everyone loved the dress she wore to her launch event, and then found out later that it was only $20 at H&M! All the more reason to support her and her latest project!
What will you be checking out?