If you know anything about me, you know that any cosmetic or accessory that is glittery, sparkly, and dipped in gold is right up my alley. So when that product also comes with a way to help out a huge international rights issue, count me in. One of my favorite bath and body brands, LUSH Cosmetics, just launched a new limited-edition soap bar that reads #GayIsOk in sparkling gold. Not only does the text itself make a bold statement, the brand itself is giving back to LGBTQ-supporting efforts worldwide.
As with all LUSH products, this $6 Love Soap is great for your skin and smells nothing short of amazing. Mixed together with cinnamon leaf, ylang ylang, and coconut oils, it’s a unique blend you won’t find anywhere else. But the campaign surrounding this product is all about helping grassroots LGBTQ-supporting groups help the community claim their human rights all over the globe. (As the campaign’s statistics point out, it’s a crime to be gay in 76 countries around the world!) Not only do 100% of profits get directly donated, but the viral social media spread of photos of the bath goods shows a major impact!
To learn more about LUSH’s work with this cause, check out their website here.
Thanks for highlighting this product. The soap smells great, which is reason itself to get it. However, in the times in which we now live, the poster in-store calling attention to human rights is one that needs to be on the top of everyone’s list.