Just in time for the 4th of July, Target has officially debuted its latest design collaboration: a classic Americana lineup of vintage-feeling tees, housewares, men’s and women’s fashions, and accessories. The quality denim products and retro cookware are glorious, but even more so because the collaboration helps out FEED USA, an organization which donates meals to families across the United States. I picked up quite a few items from this launch — and I donated 84 meals along the way! Totally justifiable. I highly recommend that you head out to your local Target store (clad in dark wash skinny jeans: they’ll make everything you try on look fabulous) and check out the line. Read on for my top picks, must-haves, and super scores!
FEED was founded in 2006 by the gal with my favorite name in the universe: Lauren Bush Lauren. (Two famous last names and a doubled first name? Love.) She started off a high-end clothing and accessories collection whose proceeds benefitted the United Nations World Food Programme’s (WFP) School Feeding program. FEED USA’s mission hits closer to home, focusing on getting healthy meals to families and kids across America. With every awesome piece you pick up, your donation of meals grows.
I was really excited to hear about the Target partnership with FEED. As much as I love the concept of the brand, the traditional pieces in the collection tend to come with a huge price tag. I could never bring myself to pay upwards of $130 for a burlap tote bag, no matter who was benefitting from the purchase. But I’ve always loved the artistic accessories! The Target version of this trio of red, white, and wood bracelets were one of my must-haves from this collection. At $15 for all 3, this is a totally affordable way to stack your wrists. The beaded bracelet features a 12 charm because the purchase of this pack of arm candy is the donation equivalent of 12 meals to FEED USA!
I was incredibly impressed with this earthy-toned racerback tank. At $15, it’s right on point with Target prices. Meaning you’d be inclined to pick it up even if you had absolutely no interest in the FEED aspect of the line. The fabric is divine: high quality, subtle stripe ribbing makes it feel like something out of Bloomingdale’s. The tanks are breathable but are a longer length and have substantial weight to them — so they’re perfect for layering. Pick up one of each color, because they’re about to be your new wardrobe staples.
Speaking of wardrobe staples, I’ve never met a chambray shirt I didn’t like. The fit of this denim long sleeved shirt is perfect (comparable to the much more expensive version I got from Madewell) and it’s lightweight enough to sport at summer picnics. Roll up the sleeves and enjoy that you’re donating a whopping 20 meals by indulging in this fashion classic. If you’re already a fan of the chambray shirt look, you know that they go with everything and are entirely seasonless.
Get your guy a matching button down (and a stylish messenger bag while you’re at it.) Because, come on, how classically cool is this summery style? I would talk about how perfect this look would be for the first day of school, but nobody wants to hear that in July, so I’ll skip that for now. It’s the kind of shirt you can just live in: no fuss, no discomfort, all style. This look is good for approximately 44 meals!
If this FEED bakeware isn’t the cutest you’ve ever seen, I need to know where you get your goods. For $17, $20, or $25, you can pick up a small, medium, or large baking dish in three retro Americana prints. While they’re perfect for the summer holidays, they are not limited to them — the classic colors can be used all year round and can be incorporated into whatever kitchen decor you may already have. The smallest pan gives a donation of 13 meals, but you’ll be cooking far more than that in it in the years to come!
Overall, I’m very impressed with the FEED USA line. Some stores stock more options than others, and spread the items throughout their respective departments — so you really need to scour the racks if you want to optimize your purchase options. Some of the items are a little random (playing cards? cookie cutters?) but they’re inexpensive ways ($5) to participate in the collection even if you’re not in the market for clothes or housewares.
What do YOU think of this line? Let us know what you picked up!