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Duro Olowu x JCP: Graphic Prints Go International

The fashion world is going crazy for the Nigerian-born, London-located, Harlem-hopping designer, Duro Olowu. His colorful, graphic prints on ladylike dresses, home goods, and chic work wear look like they just landed in upscale boutiques, but they’re headed to JCP this March. Read on to see what all the fuss is about!

It’s not everyday that you can pick up gorgeous global-inspired fashion, accessories, and home goods for a pretty penny. Unless you’re shopping at the JC Penney. Duro Olowu’s affordably-priced pieces echo all the places he’s been — and lived! His African prints, chic London silhouettes, and effortlessly wearable American pieces make this collection as distinct as it is covetable! Incorporate some fun textures and patterns into your wardrobe this season! You can go all out with printed dresses, patterned silky pants, and classic blouses reimagined, or keep it simple with bold salad plates and colorful purses!

Duro recently told The Daily Front Row about the inspiration behind these culturally revelvant pieces, saying “what I’ve always loved about fashion is that we’re constantly inspired by other cultures and using their ideas and techniques to make something new. But that’s where it ends lately. The industry is much less diverse than it was in the ’70s, ’80s, and ’90s, and I think that’s unfortunate. This reluctance to use not only black models but also those from diverse cultures is baffling. I find it hard to sit through a runway show that has 40 looks and every model is white. Beauty, like style, is international. At the end of the day, the buying public is intelligent and exposed. They’re ready to embrace collections and art that reflect diversity.”

Well put, Mr. Olowu.

I have never been a fan of JCP’s fashions: lots of times they look great on paper, but when you try them on, you notice all the flaws and cheap crafting. I’m really hoping that they do this collection justice. Doro has not sacrificed anything in his designs (you can find maxi dresses nearly identical to his JCP designs in his regular line for literally $3,000), but the pieces in his JCP launch will range from $10-$90. No wonder this launch is much buzzed about in the fashion industry! If the garments stand up to my picky standards of quality and wearability, I will be the first in line to pick out some graphic, eclectic pieces!

The Duro Olowu collection for JCP will launch in stores and online on March 1. Let us know what you’re most excited for — and if you have any luck with the collection!

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About Kristine Kowalski

Editor-in-Chief Kristine is 25 and lives with her parents in the fabulously tan New Jersey. She writes all about teen celeb fashion and beauty as the Web Editor of TwistMagazine.com. She has previously worked fashion and accessories at Lifestyle Mirror, the beauty closets of Marie Claire and Seventeen, and wrote about celebrity babies as HollyBaby Editor of HollywoodLife.com. Clinton Kelly told her she looked fabulous - twice. When not quoting Tolstoy or catching up on her Twitter feed, she can be found watching iCarly or perusing the clearance racks at Bloomingdales.

2 comments on “Duro Olowu x JCP: Graphic Prints Go International

  1. […] couple of weeks ago, I wore a flowing printed dress to the office. One of my coworkers gasped when she saw it, claiming, “you look like […]

  2. […] Bold, graphic prints are definitely having their moment. Whether you wear them on your cropped pants, bathing suits, or effortless mini dresses, globally-inspired prints will have you on-trend for summer. Megastar designer Derek Lam is bringing his powerful, feminine garments to the DesigNation collection for Kohl’s – and giving you new ways to wear fun prints! This cool collection is already online, and it launches in stores on April 5. Here’s what you need to know about the collection before you shop! […]

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