Kate Hudson‘s athletic fashion collection, Fabletics, kind of makes me not want to keep wearing my scrubby old t-shirts to the gym. With cute leggings, snug yoga gear and colorful sports bras making up a good chunk of the line, Fabletics’ pieces aren’t the most terribly original athletic looks in the world, but the high quality and relatively low price-point are definitely alluring!
Most of the pieces in Fabletics’ repertoire can be picked up for under $50 — which is not too bad considering the crazy cost of designer workout gear.“I want every woman to be able to afford great quality, great fit and hip styles,” Kate told the Examiner of her inspiration behind co-founding the line, which launched in October 2013. “For me, the most exciting thing about Fabletics has been making sure we’re designing for every woman and every body type. Clothes women would love wearing all day.”
Fabletics is a community-based kind of e-commerce brand — like subscription Jewel Mint or Shoe Dazzle sites — so you join by taking a lifestyle quiz on their site for customized clothing recommendations. Every month you get brand new outfit recommendations and new styles to pick from if you’d like to purchase. Keeping with the community aspect of the brand, the Fabletics Twitter page challenges fans with weekly fitness competitions and encourages users to share their new goals and milestones – and keeps it interesting with contests and giveaways! (Definitely worth a follow.)
I haven’t yet tried out Kate’s designs for myself, but I have heard forum rumblings that the sizes and fits may need some closer examining — and perhaps some reimagining. Let me know if you’ve had any success with the line! Drop us a comment below or tweet us @Collaboreight.