The world of fashion is all about looks. The average consumer, including myself, goes shopping to find things that look good on him or her. The average consumer is thinking about colors, patterns, fits, and trends. The average consumer probably isn’t thinking about what has gone into making all of that.  The amount of chemicals, dyes, pesticides and fertilizers (yep!) that go into creating each garment is quite unbelievable.

Two girls, Shannon and Kristin, saw how damaging fashion can be to the environment and set out to change it.  Cue {r}evolution apparel, their sustainable clothing company.  Their signature item, the Versalette, uses 100% recycled materials for the fabric.  Everything from the fabric itself down to the label inside is made in America, using sustainable and environmentally-friendly ingredients.

This summer, they traveled across America to learn more about the fashion industry and promote the sustainable fashion movement.  With the help of filmmaker Steve Celano, they were able to document every step of the way.

{The Interviews} Trailer from {r}evolution apparel on Vimeo.

Read more about their journey here; see more videos made by Steve here.