It’s easy to skip the sunscreen when just the thought of it sends you back to summers at the shore past, where thick, overly fragrant, pore-clogging products ruled the beaches. Gone are the days of clunky suncare, thanks to epic lifestyle brands like Sun Bum. This surf-ready skincare brand is as cool as sun protection has ever been. With a wide array of protective products — they have everything from yummy fruit flavored tinted lip balms to sporty spray sunscreens — you’ll have no excuse not to take your sun skincare seriously. Check out all the products I’m currently obsessed with!

Lazy, beach bum days are the best. But lazy suncare routines just don’t cut it. Sun Bum, the self-proclaimed bunch of do-nothingers, actually do a lot of cool stuff. They chill with surfers, holds musical events that spotlight new bands, and give back to tons of surf- and skincare- related charities (like Surfers for Autism, Boarding for Cancer, and the Skin Cancer Foundation) that are all about promoting healthy skin and lifestyles. Plus, they are on a mission to keep our skin protected in the coolest ways.

A quick browse through Sun Bum’s product offerings will have you digging in your couch cushions trying to come up with a few extra pennies to send their way. Seriously — you’ll start off wanting to try out a sunblock lotion and you’ll end up trying to buy the entire e-store. Wallets be warned! Here are some of my favorites:

As I mentioned earlier, the SPF packed lip balms are lip-smackingly delicious. The fun, fruity flavors are all tropical and beachy — so you can feel like you’re surfing the coast even if you’ve got a more 9-to-5 lifestyle. At a cool $4 each, they’re an easy, affordable way to protect your lips against damaging chapping.

All of Sun Bum’s sunscreen lotions come in really awesome vintage wood-inspired bottles. The contrast of the natural wood and the high technology of the advanced sun protection has not been missed by me, let me tell you. Each increasing SPF count (ranging from SPF 15 to SPF 70) comes in a lighter and lighter toned bottle, which perfectly mimics lighter skin tones. Thanks for the reminder of my perpetual (yet healthy!) paleness, Sun Bum.

If you’ve outdone yourself a little too much out there in the sun, you need to experience the awesomeness of the Sun Bum ‘Cool Down’ Aloe Vera Continuous Spray. The soothing mist will immediately relieve your skin of that burning tightness while helping prevent peeling later on. Just don’t make a habit out of it! It’s infinitely better to stop sunburn before it starts. But you already know that, right?

You can trust the bum — they’ll have your skin covered! If you’re feeling in a beachy mood, check out the brand’s Instagram. I promise their gorgeous sunny pics won’t disappoint.