Tag Archive | helvetica

Helvetica: The Perfume

Every hipster’s favorite font is now wearable. Helvetica: The Perfume is a real thing, guys. The self-titled “scent of nothing” comes in minimal packaging, and has minimal scent as well. The scent’s designers claim the perfume is made up of elements stripped down to their purest forms: “air, water, and you.” $62 is a steep price […]